07/25/2014 14:33
EUGENE -- Adidas has invaded the birthplace of Nike.
Crews preparing for this particular week's world junior track championships at Hayward Field covered the Nike pinned Adidas posters alongside the track to the fence and swooshes, The Register-Guard paper reported.
Adidas nike blazers cheap.can take that action in Nike's hometown due to its sponsorship deal.
Within the sponsorship, the German multinational receives nike mid blazer.a "clean place" at Hayward Field, free of its competitors' emblems.
Fit clothing and shoe businesses spend a lot of money to sponsor sporting events, where supporters in the stadium and the broader television audience see their brands.
"It is a standard branding policy that you see at all major events," said Vin Lananna, the former University of Oregon track coach who is now president of TrackTown USA, the local organizing committee.
The competitors of Nike were not even allowed in the gates of the Fan Festival region set up near the track.
Matt Powell, a footwear industry analyst, said Phil Knight, important University of Oregon benefactor and the Nike co-founder, probably isn't pleased with the current turn of events. nike free powerlines 2 womens.
"This is the birthplace of Nike, appropriate? I am sure it does put in his throat," he told the paper.
Nike and Adidas "compete in the world of business and on the field each day," he added. "You can count on them keeping score of who wins."
Although Adidas' partnership removes the Nike symbol at Hayward Field and other fixtures, it does not control what the athletes wear. Teams have various contracts with sponsors and do individual athletes.
