The World Cup's big winner? Goods

07/14/2014 10:16

Wondering rip it or just how to drive it like Dempsey, move it? There is an app. As Argentina and Germany prepare for Sunday's World Cup final, companies that produce soccer-related merchandise are winning. The once-every-four-years consumer craze, dubbed by some as the "World Cup Effect," drives the sale of everything from the traditional jerseys and cleats to uncommo https://www.tobuyblazer.com/cheap-mens-nike-blazer-premium-retro-shoes-black-white-snake-grain.html. items such as team-supported windshield wiper fluid to Versace Tshirts and, yes, mobile phone programs. The positions are highest for sports shoe and clothing giants Nike and adidas, who are wrestling for dominance of the football marketplace. Beaverton, Oregon-based Nike outfitted the surprising more info here.U.S. national team and sponsors such stars as Cristiano Ronaldo of Portugal and Neymar of Brazil. The firm already released innovative sock-like cleats for the World Cup, and expects to take advantage of the global focus with the release of the Nike Soccer Program. The application, launched this week, seeks to bring young football enthusiasts together at the grassroots social-media level, pointing wannabe stars toward even Nike Academy trials and training tools and easing pickup games. And, needless to say, merchandise is easily linked to by the app. "It's really hyper-focused on the 17- to 19-year old who lives and breathes the sport. Young soccer enthusiasts wanted to really create a service that could help join them closer to the things they love most about football -- and that starts with the game," said Jesse Stollak, Nike's vice president of international digital brand. The German company loves the limelight as an official sponsor. And it has an advantage in that both teams in the final Argentina and -- Germany -- are adidas- outfitted. Argentina star Lionel Messi is part of the adidas fold. Like Nike, adidas has additionally motivated beyond jerseys and shoes to capitalize with World Cup mania's miCoach Smart Ball on it. The soccer ball, which satisfies with FIFA specifications, has embedded sensors that reveal players velocity, angle, spin and a host of other information -- including what the ball is hitting -- via, you guessed it, an app. The application, which even emits cheers for shots that are good, also provides feedback. "What we wanted to do was look at soccer, which is the heritage of our brand, and search for that perfect junction of electronic equipment and sport that not just measures metrics of what someone did, but actually supplied training feedback to help anyone who wants to improve at the game," said Christian DiBenedetto, senior invention manager for adidas. Below are a few other products getting a "rebound" from the World Cup Effect: GAME MAD: Even though it was released last November, Electronic Arts' FIFA 2014 is still on the best-seller lists of Amazon is EA's 2014 World Cup Brazil game. The FIFA set produces an estimated $1 billion in revenue internationally -based game manufacturer, and FIFA 2015 is coming in September. EA Sports also deserves kudos for marketing that is creative: A commercial for the World Cup match featured Landon Donovan -- left off the U.S. national team-- at home in a robe and playing the game as himself. HYDRATE, HYDRATE, HYDRATE: The special bottles, created in partnership include drinks designed and track how much players have consumed via (what?) an app monitored by trainers. While the system isn't unavailable at the local sporting goods store, do not be surprised if some American football teams start using the technology. GOING UPSCALE: World Cup merchandise Nike Free 7.0.an be couture, also. Donatella Versace created the "Versace Loves Brazil" T-shirt, featuring a multicolored baroque print which includes images of soccer balls and silhouetted players, along with gold strings, blossoms and leopard print. If this was not enough, it features the designer's hallmark Medusa head. For only $690. AND FINALLY: There are many companies attempting to capitalize on Luis Suarez, and more specifically, his jaws. There's the Luis Suarez Football Bite Bite App game, in case you have not gotten enough of programs. An animated Suarez, who goes from player to player is controlled by players and -- likely no further explanation is necessary. Further explanation probably is not needed for that one, either. BURGUNDY NIKE BLAZERS GREY NIKE BLAZERS