PORTLAND, Ore. (AP) -- Wondering rip it or the way to drive it move it like Messi? There is an app for that. As Argentina and Germany prepare for Sunday's World Cup final, firms that make football-related merchandise are already winning. The once-every-four-years consumer craze, dubbed by some as the "World Cup Effect," drives the sale of everything from the conventional jerseys and cleats to uncommon items such as team-seconded windshield wiper fluid to Versace T shirts and, yes, mobile phone apps. The positions are greatest for sports shoe and clothing giants adidas and Nike, who are wrestling for dominance of the football market. Beaverton, Oregon-based Nike outfitted the surprising U.S. national team and sponsors such stars as Cristiano Ronaldo of Portugal and Neymar of Brazil. The business already released advanced sock-like cleats and expects to take advantage of the international focus with the release of the Nike Soccer Program. The application, launched this week, seeks to bring young football enthusiasts together at the grassroots social-media level, pointing wannabe stars toward Nike Academy trials and training tools and easing pickup games. And, of course, the program and goods easily link together. "It is truly hyper-focused on the 17- to 19-year-old who lives and breathes the sport. Young soccer enthusiasts wanted to really create a service that may help link them closer to the things they love most about soccer -- and that begins with the game," said Jesse Stollak, N Cheap Nike Shoes UK Sale Online, Buy Cheap Nike Blazers For Big Discount .ke's vice president of worldwide digital brand. The German company loves the limelight as an official sponsor of the World Cup. And it's an advantage in that both teams in the final Argentina and -- Germany -- are adidas- . Argentina star Lionel Messi is part. Like Nike, adidas has also driven beyond shoes and je Womens Black Nike Blazers Sale.seys to capitalize on World Cup mania. The soccer ball, which meets FIFA specifications, has embedded sensors that show players an and pace, angle, spin host of other information -- including what the ball is striking -- via, you guessed it, a program. The application, which even emits cheers for shots that are good, also provides feedback. "What we wanted to do was look at soccer, which can be the tradition of our brand, and look for that perfect intersection of electronic equipment and sport that not merely measures metrics of what someone did, but actually supplied training comments to help anyone who wants to enhance at the game," said Christian DiBenedetto, senior invention manager for adidas. Here are a few other products getting a "rebound" from the World Cup Effect: MATCH MAD: Despite the fact that it was released Electronic Arts' FIFA 2014 is still on the best seller lists of Amazon is EA's 2014 World Cup Brazil match. The FIFA set creates estimated internationally -based game manufacturer, and FIFA 2015 is coming in September. EA Sports also deserves kudos for creative marketing: The special bottles, created in partnership include beverages for each player and track how much players have consumed via (what else?) an app monitored by trainers. While the system is not available at the local sporting goods store, do not be surprised if some American football teams start using the technology. GOING UPSCALE: World Cup merchandise can be couture, too. Donatella Versace created the "Versace Adores Brazil" T shirt, featuring a multicolored baroque print which includes pictures of soccer balls and si https://www.tobuyblazer.com/buy-mens-nike-air-presto-antifur-gray-jade-shoes.html.houetted players, along with gold chains, flowers and leopard print. If that wasn't enough, it features the designer's hallmark Medusa head. For only $690. AND FINALLY: There are many businesses trying to capitalize on Luis Suarez, and more especially, his jaws. There is the Luis Suarez Soccer Bite Bite Program game, for those who haven't gotten enough of apps. Players control an animated Suarez, who goes from player to player and -- probably no further explanation is necessary. Further explanation likely isn't desired for that one. 
